Eyra was created to make under-eye care effortless, clean, and inclusive. What started as a simple idea—eye care should feel as easy as chapstick—became a mission to design a product that truly works for everyone, especially those with sensitive and melanated skin.
Founded by Danielle Mareka, a model and creator who has worked with brands like Sephora, MAC, and L’Oréal, Eyra was born out of her personal search for an under-eye solution that soothed puffiness and fatigue without irritation. Constant travel, early call times, and long days under studio lights led her to realize that most eye products were either too harsh, too clinical, or simply impractical for everyday life.
Eyra changes that. Our balm delivers instant cooling relief, hydration, and a soft glow—all in a sleek, portable stick you can use anytime, anywhere.